DIY-Book Marketing Basics

DIY-Book Marketing Basics: A 3‑Step Plan for Authors Who Don’t Want to Waste Time and Money!

Turn your book from “invisible” to discoverable with a simple, proven framework that strengthens your landing page, builds your platform, and targets the right readers—without a giant ad budget.

This plan is for you if:

You’re a new or self-published author with a book already out (or in pre-order).
You know you need to market, but have no idea where to start—or what actually works.
You’re tired of random tips, expensive “solutions,” and generic “buy my book” social posts that go nowhere.

If that sounds familiar, DIY-BMB gives you a clear roadmap and concrete tasks you can follow at your own pace.

DIY-BMB is built around a three-step plan:

Step 1: Fix your landing page so it can actually sell

You’ll learn how to:

Evaluate and strengthen your cover, price, and ratings strategy.
Write a compelling blurb and description (including a proven formula for nonfiction) that makes readers think, “I have to see how this turns out” or “This solves my problem.”
Use AI to refine your keywords and categories so your book is easier to find.

Step 2: Build your author platform foundation

You’ll learn how to:

Set up a simple, effective author website and “about” page.
Create email signature files that quietly promote your book with every message you send.
Set up or optimize your Amazon Author Central page and author bio.
Assemble a basic media kit (bio, photos, book info, sample questions, and buy links) so bloggers, podcasters, and event hosts can feature you with minimal friction.

Step 3: Target the right readers with focused marketing

You’ll learn how to:

Understand the difference between targeting fiction vs nonfiction readers—and why most authors get this wrong.
Choose tactics that fit your budget, from social media posts and email list building to giveaways, reviews, blog tours, and selective ads.
Read basic metrics like click-through rate (CTR) and use them to make smarter decisions.
Avoid common money-wasters and spot scam offers before they hit your wallet.

By working through DIY-BMB, you will:

Turn a weak or generic landing page into a stronger sales asset.
Build an author platform that makes you look more professional and easier to discover.
Focus your marketing on the readers most likely to care about your book, instead of shouting into the void.
Stop guessing about tactics and start making informed, business-minded decisions about where to spend your time and money.

DIY-Book Marketing Basics

DIY-Book Marketing Basics is a guided, three-step system designed for first-time and self-published authors who know they need to market their books but feel overwhelmed, confused, or stuck. Instead of jumping straight into ads, promos, and “spray and pray” social media, this plan shows you how to build the marketing foundation that actually makes your efforts pay off. The DIY-BMB plan walks you through three core stages: *Strengthen your book’s landing page (cover, price, blurb, description, keywords, and categories) so that when readers arrive, they’re far more likely to buy. * Build your author platform with essentials like a simple website, email signature files, Amazon Author Central, social accounts, and a basic media kit so readers and media can easily find and trust you. * Target your ideal audience with smart, budget-aware tactics such as social media posts, email list building, giveaways, reviews, blog tours, and selective ads—always with an emphasis on targeting,

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DIY-Book Marketing Basics